U.S. Soccer
US Soccer Finds Its Home in Atlanta
Client
U.S. Soccer
What We Did
Video Production
Live Production / A/V
Programming
Experience Design
Graphic Design
A Landmark Moment for the Future of US Soccer
When US Soccer announced Atlanta as the organization’s first official home, it marked a historic shift—not just for the sport, but for the city, the region, and the future of soccer in the United States.
Brand Apart was trusted to help bring this milestone to life through two defining moments: an unforgettable launch event and the groundbreaking celebration of the new National Training Center.
Together, we created experiences worthy of the occasion—spectacular, meaningful, and built to honor the people and place shaping the next era of the game.
The Challenge
US Soccer’s decision to establish its permanent home base in Atlanta was more than an announcement—it was a statement of identity, investment, and long-term vision.
The organization needed to:
- Introduce this new chapter with energy and excitement
- Celebrate the community partners making it possible
- Honor key donors and leaders with intention and care
- Create moments that resonated with VIPs, media, and the public alike Brand Apart partnered closely with US Soccer leadership to ensure these events reflected the magnitude of the moment.
Brand Apart partnered closely with US Soccer leadership to ensure these events reflected the magnitude of the moment.
Our Partnership
Working directly with the CEO and President of the United States Soccer Federation, Brand Apart served as a strategic creative partner—designing and producing experiences that welcomed US Soccer to Atlanta with purpose and pride.
A key focus was honoring the transformational support of major donors Arthur M. Blank and Dan T. Cathy, creating moments of recognition woven seamlessly into high-impact programming and celebration.
From VIP engagement to special entertainment, every detail was crafted to feel elevated, personal, and unforgettable.
Brand Apart’s Role
Brand Apart led the creative and production effort across both milestone events, serving as:
- Designers
- Creative Directors
- Executive Producers
- Programmers
- Logistics Leads
- Writers and Storytellers
We brought together vision, operational excellence, and emotional resonance—ensuring each experience was as seamless as it was spectacular.
The Outcome
The results were immediate and lasting:
- An energetic launch event that became the talk of Atlanta, Fayette County, and the Trilith community
- A picture-perfect groundbreaking celebration with strong media coverage and a powerful sense of momentum
- A trusted and ongoing partnership with US Soccer as they continue building culture and connection across Atlanta, Fayette County, and Trilith
These events weren’t just ceremonies—they were the foundation of a new home, a new era, and a growing legacy in the city of Atlanta.
A Lasting Welcome
Brand Apart is proud to help US Soccer plant roots in Atlanta and bring this historic vision to life through experiences that celebrate sport, community, and what’s possible when the right partners come together.
