Each year, Chick-fil-A gives nearly $20 million dollars toward scholarships In 2020, Chick-fil-A was inspired to announce the top 12 recipients live, and invited Brand Apart to concept, execute and capture the surprise moment, as well as, produce post-event commercial content.
With two weeks to concept, plan and execute, we transformed the Chick-fil-A corporate campus into an immersive celebration: creating the environment, on-screen graphics and branded props for the audience.
We designed and choreographed every moment of the live show, from selecting the emcee and scripting the big announcement, to concepting the confetti-filled moment when the news was revealed. A red carpet walk-of-fame and balloon-adorned step-and-repeat completed the experience for the guests of honor.
