Each year, Chick-fil-A gives nearly $20 million dollars toward scholarships to Team Members through their Remarkable Futures program. In 2020, Chick-fil-A was inspired to announce the top 12 recipients live, and invited Brand Apart to concept, execute and capture the surprise moment, as well as, produce post-event commercial content.
With two weeks to concept, plan and execute,we transformed the Chick-fil-A corporate campus into an immersive celebration: creating the environment, on-screen graphics and branded props for the audience.
We designed and choreographed every moment of the live show, from selecting the emcee and scripting the big announcement, to concepting theconfetti-filled moment when the news was revealed. A red carpet walk-of-fame and balloon-adorned step-and-repeat completed the experience for the guests of honor.