Atlanta Hospitality Prayer Breakfast Branding

Much More Than Breakfast

Client

HIM Ministries

What We Did

Visual Identity
Website Design

The Atlanta Hospitality Prayer Breakfast (AHPB) was created to give those in the hospitality industry a place to build community with each other. As AHPB approached its 10 year anniversary and set its sights on the next 10 years, the founders and board members saw a key opportunity for growth across Atlanta, especially within a younger demographic. 
 
To help the Atlanta Hospitality Prayer Breakfast connect with a younger demographic, we started by examining the organization’s core mission and why attendees connect to their breakfast. Through our research we uncovered a key distinction of the breakfast: an industry-focused community offering honest, authentic relationships. From that anchor idea, we established a set of brand attributes which would serve as the foundation for an intriguing yet, inviting visual identity.
 
Our team developed a robust visual identity system including typography, an identifiable and modern icon, a usable and flexible visual pattern, and photography. The brand symbol is inspired by the intertwined shapes that make up a stained glass window, while serving as a monogram and nod to the traditional church body. 
 
The result is not only a refreshed look but a more modernized brand reflected in their visual identity, their language, and their approach. Ultimately the new brand identity reaches a younger audience while still remaining relevant to AHPB’s existing attendees.
collateral
new_computer

“Although we are a small organization, Brand Apart provided BIG work.  Their expertise and professionalism has transformed our brand image.”

 

Woody Faulk
AHPB Board Member